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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and London's Natural History Museum will launch a temporary store stocked with special items. Fans will find products like stationery, plushes, and artwork that are inspired by the institution's aesthetic. For collectors, though, will be a specially made Pikachu card, offered as a gift with purchase for the pop-up. The store is scheduled from the physical location and online between late January and mid-April.

The Book Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome filled with beautiful artwork that show creatures in their wild environments. It's essentially is the kind of research a Pokémon Professor might publish after trainers submit their data, or a naturalist's journal might have created if the Galapagos were populated by Pidgeys rather than birds. Part of the charm lies in the book's serious approach, treating Pokémon as worthy of subject for inquiry. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

Why This Promo Card Different

It is common for The Pokémon Company to release promos for big events and crossover partnerships. Many such collector items typically highlight the famous mouse Pokémon that acts as the franchise mascot. The factor setting this latest promotion apart is its distinctly bigger dimensions. Although exact measurements were not publicly disclosed, its distribution will certainly be strictly limited, and fans able to get just one card with each transaction.

Curbing Reseller Interest

Per an official announcement, some of the pop-up items may also be available beyond the museum walls. But, a wider release is slated for select retailers in the United Kingdom. Critically, collectors cannot purchase this promo through the official web shop. While reseller interest is a given, it appears they will have a difficult time stockpiling large numbers on this occasion. If you're feeling left out, there is the upcoming Pokémon Fossil exhibit coming to Chicago in the coming months.

"All profits from purchases made in the Museum shop and its online store, including Pokémon products, support the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists dedicated to scientific inquiry and finding solutions to the planetary emergency," the statement says.